No beliefs doesn't mean Don't believe
As it was announced, here I talk about proximity marketing and local solutions. But what does it mean? And why can be interesting for you?
First concept about this blog is the idea that our mobiles, tablets and personal devices, are getting more and more advanced everyday, so we better find a helpful way, for us, to use them. So far I see marketers have found an easy way to sell to us.
Here I explain why the so-called Paradox of Choice is shifting to a new concept, since customers use internet to know more about products. Unfortunately we are not always aware of what we are going to buy or what we would find in a shop. I suggest to build a local interface to let our devices TALK with the local shop, in order to ask and find what we really need.
YOU TALK TO THE TV, CHATTING THROUGH YOUR MOBILE, AND ASK WHAT’S BETTER FOR YOUR 3 by 4 METERS ROOM. IT ANSWERS EXPLAINING WHY LCD VS PLASMA.
It’s a simple easy plain idea, your potential customer is the guy/girl passing nearby. I know this concept is not new at all, what I’m interested in, is some new helpful tool. I imagine something which should help the shopkeeper to market its services/products and the customer to fulfill its needs. Sound interesting? Sure it’s possible. We have advanced IA machine on our mobile which could learn from us what we need, what we want, what we would pay for. If mobiles can talk to shop’s IA, BAM! Revolution.
YOU WALK ON THE STREET, AND SUDDENLY YOU NOTICE A BEEP. CHECK YOUR MOBILE AND YOU FIND THAT YOUR “MAJORDOMO” HAS A SUGGESTION FOR YOU. “Sir, may I suggest you, there is a jewelry shop near, which sells exactly the model your girlfriend likes (she posted it on facebook). It’s discounted and her birthday is in 10 days“. AMAZING, ISN’T IT?.
First Hint about what’s the new future: Local Connections. I know future sounds like something new and different, but very often it’s just a new way to use old tools. Here a glimpse of what sounds weird: I say HI to you, two steps from me, through miles and miles of cable connection around the world. Crazy, or not?.
YOU WRITE SOMETHING, SKETCH OR SNAP A PICTURE. IF YOU WANT YOU CAN SHARE IT IMMEDIATELY AROUND YOU, WITHOUT INTERNET.
Thinking about Instagr.am concept and platform, I realized how funny are their APIs. They use only-reading API for external software and users. They keep the ownership to write and upload pictures on their server and people can just make nice readers for the platform. My idea is: what if we made something totally opposite? Think about it. One piece of software which anyone can build, able to talk. And we make the only LISTENER app. What would happen?
IMAGINE YOU CAN WALK AND RECEIVE ALL INFOs YOU NEED. EASILY. FILTERED. WHEN YOU WANT. AND, FOR FREE.
New signs of future on the news! New projects and startups are trying to make real some tools to chat and interact with people nearby. I know sounds like an old idea. We could just meet local nearby people before 90s, and thanks to internet now we find people with more similar interests everywhere. But still, a good potentialLy friend photographer, living close to my place, is better than a great cool pro photographer, living in another country. We cannot really hang out together, no?
YOU WALK SAME STREET EVERYDAY. AND OFTEN YOU MEET NEW FRIENDS AND PEOPLE WITH SIMILAR INTERESTS. TOO BUSY NOW, HAVING TOO MUCH FUN. THANKS TO THE LOCAL POWER.